Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
MAIN AWARDS
100 Things To Do
After You Die Book
A lot of people have a bucket list of things to do before they are dead. But what happens once you die? You have all eternity and nothing to do.
Trying to fill this existential void, the first afterlife bucket list was born. A complete guide with all the stuff you can do when you have all the time in the world. Have to say it was a pleasure to work on this project with my long-time friend (and very talented art director) Gustavo Nardini.
An amazing exercise of imagination, writing and illustration - released in Portugal with an English version soon to follow.
My role: Writer.
Illustrator: Gustavo Nardini.
Publisher: Arte Plural Edições.
