Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
MAIN AWARDS
Anxiety isn’t necessarily a bad thing.
For 22 years, I’ve been channeling mine into professional creativity.
Both advertising and literature work for me as therapy sessions paid for by brands and publishers. Great, isn’t it?
I started in advertising 22 years ago in Brazil as
a Copywriter. I spent 12 years in Lisbon, 6 of those leading the Creative Direction of FCB Lisbon. Then,
I moved to New York for the first 2 years at Grey NY
as CD, and now at Area 23 as SVP Creative Director for almost a year.
Throughout my career, I've transformed my anxiety
into powerful campaigns that resonated with consumers, clients, and award juries alike. I'm happy to be awarded at Cannes Lions (including 2 Grand Prix for Portuguese Reconstitution and Magnetic Stories), One Show (including 4 Golds, 2 for
the Portuguese Reconstitution and 2 for The Most Beautiful Sound), D&AD, CLIO, EPICA, New York Festivals, London International Awards, Eurobest, Mad Stars, El Ojo, CRESTA, and more.
In addition to my advertising career, I've made significant strides in the literary world. I've authored several books, including ‘100 Things to Do After You Die' (Objetiva, 2012), 'Saravá Palavrá' (Boca, 2021), 'Portuguese Reconstitution' (Penguin Books, 2022), and 'Caderninho' (Caixa Alta, 2022). My poetry has been featured in numerous collections, and I've even won the silver trophy in the Poetry Slam National Cup.
But, I must tell you, nothing makes me prouder than my two kids, Bernardo and Maria.
