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Anxiety isn’t necessarily a bad thing.

For 22 years, I’ve been channeling mine into professional creativity.

Both advertising and literature work for me as therapy sessions paid for by brands and publishers. Great, isn’t it? 

I started in advertising 22 years ago in Brazil as

a Copywriter. I spent 12 years in Lisbon, 6 of those leading the Creative Direction of FCB Lisbon. Then,

I moved to New York for the first 2 years at Grey NY

as CD, and now at Area 23 as SVP Creative Director for almost a year.

Throughout my career, I've transformed my anxiety

into powerful campaigns that resonated with consumers, clients, and award juries alike. I'm happy to be awarded at Cannes Lions (including 2 Grand Prix for Portuguese Reconstitution and Magnetic Stories), One Show (including 4 Golds, 2 for

the Portuguese Reconstitution and 2 for The Most Beautiful Sound), D&ADCLIO, EPICA, New York Festivals, London International Awards, Eurobest, Mad Stars, El Ojo, CRESTA, and more.  

In addition to my advertising career, I've made significant strides in the literary world. I've authored several books, including ‘100 Things to Do After You Die' (Objetiva, 2012), 'Saravá Palavrá' (Boca, 2021), 'Portuguese Reconstitution' (Penguin Books, 2022), and 'Caderninho' (Caixa Alta, 2022). My poetry has been featured in numerous collections, and I've even won the silver trophy in the Poetry Slam National Cup

But, I must tell you, nothing makes me prouder than my two kids, Bernardo and Maria.

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