Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
Almost as Good as New
Book lovers don’t have any problem with little scratches because they understand the mystic of a second-hand book. Luckily, Cannes juries also understood the power of this simple yet clever campaign.
My role: Copywriter.
Art Director: Ana Quina.
CD: Duarte Pinheiro de Melo.