Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
MAIN AWARDS
The Most Beautiful Sound
Thanks to a 2-year study in partnership with Grey, Harvard Medical School & Massachusetts General Hospital, the sound of cancer cells dying was captured for the first time in human history. It’s a sound that will bring hope to millions of cancer patients around the world. Hear more at: themostbeuatifulsound.org
My role: CD/Copywriter
CCO: Tim Jones, Graham Drew
GCD: Guy Bricio, Laura Potuceck, Josh Eastman
CD: Erica Gale
ACDs: Sttenio Costa, Darian Momanaee, Jake Silverman
Film production: BRO Cinema
Audio Production: Canja Audio Culture
In the radio spot of the campaign, I used my poet side to write a spoken word copy that navigates
through the stressful sounds patients have to go through in their cancer journey. All leads to a clímax,
which is the unbelievable sound of a cancer cell dying, the most beautiful sound a patient can hear.
AWARDS
