Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
MAIN AWARDS
Magnetic Stories
Contagious:
"SIEMENS HEALTHINEERS WON THE GRAND PRIX IN THE PHARMA CATEGORY AT CANNES LIONS FOR ITS MAGNETIC STORIES CAMPAIGN. "
IMRI machine noises can achieve a volume louder than a military jet (130 decibels). If it's disturbing for you and me, imagine a young child under cancer treatment.
In a partnership between Siemens Healthineers (top MRI manufacturer), CUF (hospital chain), and LEYA (book publishing company), we developed the first audiobook collection crafted for MRI machines. Each Magnetic Story is customized to the sounds of the most common pediatric MRI scans, turning their dreadful sounds into a delightful narrative.
My role: SVP CD/Copywriter/Writer
CCO: Tim Hawkey
Global Creative Partner: Danilo Boer
VP CD/Art Director: Diego Tórgo
VP CD/Copywriter/Writer: Victor Afonso
ECD: Eduardo Tavares
VP/Executive Producer: Philip Schneider
SVP/CD/Art Director: Guillermo Aracena
Film Director: Mário Patrocínio
Executive Producer: João Cruz
Music Director: Lucas Duque
Post-production Coordinator: Peter Jaworowski
LEYA writers: João Mésseder, Lara Xavier,
Mariana Jones, Rita Taborda Duarte.
Advertising Agency: Area 23
Client: Siemens Healthineers
Publishing company: LEYA
Film Production Company: BRO Cinema
Hospital Chain: CUF
Edit and MIx company: Sonido
Music Company: Tempest
Post-production Company: Ars Thanea
Ill
AWARDS
