Anxiety isn’t necessarily a bad thing.
For 19 years I’ve been channeling mine into professional creativity.
Both advertising and literary art work for me as therapy sessions paid by brands and publishers. Great, isn’t it?
When it comes to accomplishments in the literary art world, I’ve written a book called ‘100 Things to do After You Die’; had my poetry published in several collections; written and starred in the performance art Saravá Palavrá (which will become an album & a book in 2021); already won the silver trophy in the Poetry Slam National Cup.
Talking about advertising, I started 19 years ago in Brazil as a Copywriter and for the past 6 years have been responsible for the Creative Direction of FCB Lisbon.
Along my career, I’ve already channeled my anxiety into creating campaigns that were huge hits with consumers, clients and awards juries. I was happy to be awarded at Cannes Lions (including 2 trophies in the Copywriting Craft Category), One Show, CLIO, EPICA, New York Festival, London International Festival, Eurobest, El Ojo, CRESTA, ETC and ETC.
But, I have to tell you, nothing makes me prouder than my two kids: Bernardo and Maria.
MAIN AWARDS
Portuguese (Re)Constitution
Ad Age:
“FCB LISBON TAKES DESIGN GRAND PRIX FOR A BOOK THAT CELEBRATES PORTUGAL’S FREEDOM. "
For more than 40 years, the Portuguese lived under a fascist dictatorship, which tortured and killed thousands of people. The blue pencil, used to censor artists, became a symbol of repression.
On the Carnation Revolution’s 50º anniversary, Penguin Books offered blue pencils to contemporary artists so that, inspired by the blackout poetry technique, they could re-invent the fascist constitution with poems using words selected from the historical document and illustrations covering the remaining ones. A symbol of repression turned into an art manifesto celebrating freedom.
My role: CD/Copywriter/Poet
Art Director/Illustrator: Diego Tórgo
CCO: Edson Athayde
Illustrators: Ana Moreira, António Jorge Gonçalves, Bernardo Abreu, Caró Lago,
Eduardo Tavares, Fabian Gloeden, Filipa Pinto,
Jorge Barrote, Maikon Nery, Marcelo Dalbosco, Marmota vs Milky,
Poets: André Tecedeiro, DJ Huba, Filipe Homem Fonseca, Gilson Barreto,
Gisela Casimiro, João Silveira, Jorgette Dumby, José Anjos,
Lila Alves, Lila Tiago, Lucerna do Moco, Luís Perdigão, Maria Giulia Pinheiro,
Marina Ferraz, Miguel Antunes, Nilson Muniz, Nuno Piteira, Paola D'agostino,
Rita Capucho, Rita Taborda Duarte, Sérgio Coutinho.
AWARDS
