We transformed the prejudice against Portuguese Paralympic athletes into a powerful message that spread fast trough social media and united the whole country. Almost the whole country to be honest: reach of 7.4 million people in a population of 10.35 million.
My role: CD/Copywriter.
Art Director: Eduardo Tavares, Ian Guimarães.
Copywriter: Victor Afonso.
CCO: Edson Athayde.