#No Pity

We transformed the prejudice against Portuguese Paralympic athletes into a powerful message that spread fast trough social media and united the whole country. Almost the whole country to be honest: reach of 7.4 million people in a population of 10.35 million.

My role: CD/Copywriter.

Art Director: Eduardo Tavares, Ian Guimarães.

Copywriter: Victor Afonso.

CCO: Edson Athayde.

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AWARDS

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